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Jaco creates nature-inspired glass and tile, usually sold in the gift shops of museums and zoos. We sought to create an identity that was whimsical, but also elegant and seemingly ancient. The typeface is Warnock, which is classically proportioned but hints at the primitive, similar to what you might see in stone carving.
The logo was drawn using contours which also take cues from stone carving. By setting the mark on a rich black we showcase the vitality of the color palate.